Roberts Dairy wins Achieving Excellence Award

Roberts Dairy was honored with an Achieving Excellence Award for Best Display/Point of Sale for Fluid Milk. Their display was designed to showcase products featured in Roberts’ Happy Hour for Bones FSI and generate Halloween sales for egg nog, chocolate milk, dips and other party products. Sales of flavored milks, dips and Halloween Egg Nog increased by as much as 6 percent over the previous year.

The Achieving Excellence Awards annually honor the dairy industry’s best marketing and advertising efforts. The competition is sponsored by IDFA and Dairy Foods magazine.