Find Liquid Sunshine in Roberts Dairy Milk

FOR IMMEDIATE RELEASE: 03/25/2009
CONTACT: Sarah Lake, Envoy, Inc. 402-558-0637

OMAHA, Neb. – March 26, 2009 — Spring is here and millions of Americans are eager to go out in the sun to quench the sunshine vitamin – vitamin D. While the sun is an excellent source of vitamin D, you can’t count on it for the supply your body needs. Roberts Dairy Milk is one of the few food sources – in fact, it is the leading source – of the sunshine vitamin for your diet.

Vitamin D is an extremely important nutrient. Children, teens and adults up to age 70 need at least 400 International Units (IU) of vitamin D per day. Adults over age 70 need up to 600 IU per day. Milk provides about 100 IU of vitamin D in each serving. For those who follow milk’s three-a-day guidelines, they receive 75% of the daily recommended value of vitamin D through milk alone. While Roberts Dairy Milk reaps the benefits of vitamin D, it is also packed with eight other essential nutrients, including calcium, potassium and vitamin A, which are often in short supply.

The super nutrient, vitamin D, was once only known as a bone builder. This is true as calcium cannot be absorbed without the sunshine vitamin. Recent studies suggest that the vitamin D found in Roberts Dairy Milk can also protect against diabetes, hypertension, heart disease and some cancers. In addition, vitamin D has been found to boost immune systems to help fight infection, and may even contribute to greater longevity. More information regarding the scientific research that has been done linking vitamin D to these and more health conditions can be found at http://www.getyourd.com/vitamin_d_research.php.

Despite the tremendous health benefits of vitamin D, most Americans get far less than the suggested daily requirement. Boosting Roberts Dairy Milk consumption could be the first step in harnessing that liquid sunshine to improve your health and quality of life.